Zid Zid Kids began in Marrakech in the spring of 2003. Inspired by how children play, it has been Zid Zid’s ambition to design with an unlimited imagination while blending the magic of play with the beauty of the handmade into every product. When designing and producing in the Zid Zid Tangier Atelier, every handmade creation adheres to incorporating these five key elements:
Keen Eye on Design
It is Zid Zid Kids mission to create inspired, well-designed products incorporating a high level of human touch for kids and parents alike. Zid Zid Kids have been honored with top design awards in France at Maison & Objet and in Amsterdam, Holland at Kleine Fabriek, and in Morocco.
Handmade in Morocco
Zid Zid Kids is 100% committed to Morocco for its inspiration. Every Zid Zid Kids product is designed and produced in Tangier by Moroccan men and women artisans using a combination of thousand-year-old traditions matched with modern day techniques.
Zid Zid Kids holds the firm belief that fair trade is the only trade. We maintain a small yet efficient Atelier in partnership with DARNA in Tangier where every item is produced on site. We also work with selected artisans who help bring our products to life. We pay 100% fair wages to all of our team; they are an essential part of what makes Zid Zid special. Zid Zid Kids is proud to be recognized as a leading Artisan in the Kingdom of Morocco and for excellence in quality and workplace standards by the American Chamber of Commerce in Morocco.
Respect of the Environment
Zid Zid Kids is 100% committed to safekeeping the environment in every aspect. Zid Zid sources all materials locally in Marrakech and in Tangier, reducing the carbon footprint. Recycled and reclaimed fabrics are used throughout, tapping into the abundance of leftover fabrics from local manufacturers. The leather is cured by hand, using methods that are thousands of years old. Our fabrics are chemical and phalate-free.
Family Centric and Safety Standards
Zid Zid Kids is 100% devoted to the safety of children and their families. Zid Zid’s co-founders are raising 2 children and are forever mindful to create products that make life more inspiring and ones which adhere to the highest safety standards dictated by EU and ASTM regulations.